How to slash your ACOS by 80% | Upside #64

In this episode of Upside, Ali and Zamir break down the real mechanics of advertising on Amazon and explain why great ads do far more than drive paid traffic. They unpack how Amazon’s advertising ecosystem works, why bidding alone will never guarantee visibility, and how successful campaigns can directly improve your organic search performance on the platform.

What’s Covered in This Episode

Ali and Zamir begin by challenging the common misconception that advertising on Amazon is simply a matter of increasing bids. They explain that ads only work when your objectives align with Amazon’s own incentives, which are built around revenue, relevance and customer satisfaction.

The conversation highlights the intricate link between paid and organic performance, showing how strong advertising signals can lift your organic rankings by proving to Amazon that your listing converts and meets customer intent.

They walk through the key metrics that sellers must understand, including click-through rate, conversion rate and cost of sale, and explain why each one reveals something critical about both your listing quality and your ad effectiveness.

The episode also touches on market volatility and competitive dynamics, stressing that advertisers must adapt to shifting demand, rising costs and seasonal changes. Finally, Ali and Zamir outline practical strategies for building campaigns that work with Amazon’s system rather than against it, ensuring long-term efficiency and growth.

Key Takeaways

Bidding is not enough: Advertising success depends on strategy, relevance and alignment with Amazon’s incentives.
Ads boost organic ranking: Strong paid performance signals to Amazon that your listing deserves higher organic placement.
Amazon profits twice: The platform earns from clicks and conversions, shaping how ads are prioritised and shown.
Metrics matter: CTR and CVR reveal the strength of both your advertising and your listing.
Adaptation is essential: Market shifts require constant optimisation and informed decision-making for sustainable results.

To access more insights on building sustainable online businesses and avoiding common pitfalls in the reselling world, visit https://thiswayup.online/resources.