(Ep 1) What is Partner Marketing? Why It’s the Most Underrated Role in B2B
Автор: Partner Marketing Unlocked Podcast
Загружено: 2025-09-17
Просмотров: 31
In the debut episode of the Partner Marketing Unlocked Podcast, host Amir Motameni breaks down one of the most misunderstood roles in B2B: partner marketing.
Too often, people confuse partner marketing with partnerships or channel sales. But while partnerships sign the deal, and channels expand reach, partner marketing is what brings it all to life in market.
Amir shares:
The difference between partner marketing, channel partnerships, and strategic alliances
Why partner marketing is critical for pipeline, brand awareness, and go-to-market alignment
The five key aspects of successful partner marketing
Why deals are often bigger and sales cycles shorter when partners are engaged
His personal journey into partner marketing and why he believes it’s the most underrated role in B2B
Whether you’re a partner marketer looking for recognition or a leader trying to understand the impact of this function, this episode will give you clarity and perspective on why partner marketing matters more than ever.
#partnermarketing #marketing #tech #technology #b2b #sales #partnerships #channelmanager #channelmarketing #business #businessgrowth #saas #businessdevelopment #partnersales #sanfrancisco #software
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