Why Your Cold Emails Aren’t Getting Replies (Fix This One Line)

▶ Cold Email Engine: https://www.higherlevels.com/cold-ema...
▶AI Sales Accelerator: https://www.higherlevels.com/ai-sales...

If your cold emails aren’t getting replies, it’s usually not because you’re bad at emailing—it’s because you’re making one of two critical mistakes: tone/structure problems or messaging/targeting problems.

In this video, I break down the most common email pitfalls I see after coaching thousands of reps—and the simple fixes you can make to immediately improve reply rates. From eliminating weak, passive language (“I’d love to…”) to building a repeatable framework that balances quality and volume, you’ll learn how to send emails that actually get meetings in 2025.

Why You Should Watch This Video:

You’ll see why passive language kills reply rates and how to fix it with assumptive language
You’ll learn how to avoid sounding automated, like a marketer or customer service rep
You’ll get a repeatable 3-part email framework (Who you are, Why you’re reaching out, What you want)
You’ll learn how to target personas with concise, role-relevant messaging that resonates
You’ll understand why volume does matter—but only if you have quality in place first
-You’ll see real examples of weak vs. strong templates and how small tweaks create big results

📌 ABOUT ME:
I have worked in Enterprise Software Sales for 7 years and am currently an Enterprise Account Executive. I’ve coached hundreds of Tech Sales Reps across SaaS and B2B industries. This channel is dedicated to helping sales professionals build confidence, master cold outreach, and consistently perform at an elite level.

LinkedIn →   / connor-murray-cm  
Join My Newsletter → https://hl-newsletter.carrd.co/?via=c...
Personalized Coaching → https://calendly.com/higher_levels

⏱️ Timestamps
00:00 – Why Most Cold Emails Don’t Get Replies
01:15 – Tone & Structure Mistakes (Passive Language)
04:21 – Messaging & Targeting Mistakes (Overcomplicated, Generic, Poor Persona Targeting)
07:44 – Passive vs. Assumptive Language Examples
11:03 – Why “I’d love to…” Kills Replies
14:15 – The Assumptive Language Checklist
17:52 – Messaging That Reads Automated (and How to Avoid It)
21:35 – Building a Repeatable Email Framework (Who, Why, What)
25:02 – Examples Across Different Personas & Industries
29:48 – Why Quality + Volume = More Replies (Not Either/Or)
32:10 – Final Takeaways

#coldemail #techsales #salestraining #SDR #emailoutreach #b2bsales