Catch the Interest of Your Ideal Customers (The AWARENESS STAGE) | Customer Value Journey

In this episode of the Obsessed Marketer, the team kicks off the start of a new series, all about The Customer Value Journey®. This series will go through the 8-step process of mapping out your customer's path from stranger to consumer! This time they talk specifically about the importance of the first step: the awareness stage. With so many different advertisements vying for our attention, you must find a way to stand out and gain the interest of your ideal customers.

The Customer Value Journey® is the step-by-step process that attracts and converts prospects into customers and keeps them coming back. It's an invaluable digital marketing tool that helps marketers improve their conversions and, therefore, their sales and ROI.

(It's also a term coined and trademarked by the smart folks over at DigitalMarketer.)

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