Your Marketing Is Losing You Clients—Here’s How to Fix It

In this episode, Mike and Hye Jin Kalgoankar dive into the powerful distinction between features and benefits in the fitness industry and how this shift in communication can significantly enhance client retention. Hye Jin shares real-world insights on crafting brand messaging that resonates with prospective clients, emphasizing why what you say matters more than what you do. They explore practical ways to communicate the benefits of what our workouts and community do effectively and how team alignment can amplify this impact. Tune in for actionable strategies on engaging clients, building trust, and fostering a committed community around your fitness brand. This episode is essential for fitness studio owners, managers, and anyone looking to connect more deeply with clients.

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