How to Use AI to Personalize Customer Marketing at Scale–Erika Heald

Your customer-facing assets—like product one-pagers, onboarding content, playbooks, and guides—are some of the most critical tools in your marketing toolkit. But scaling and personalizing each of them for different customer personas, industries, or journey stages can feel impossible without burning out your team or sacrificing quality.

In this hands-on session, Erika Heald shows you how to create the foundational documentation and content assets your AI tools need to succeed—think brand voice charts, modular content templates, and structured guidelines. You'll learn how to train your AI tools with the same guidance you'd give a new team member, enabling it to co-create content that's on-brand, on-message, and ready to personalize at scale.

In this session with writer and branded content expert Erika Heald, you'll learn:
✅ A framework for documenting brand voice, messaging, and taxonomy for AI
✅ Examples of reusable templates that streamline versioning and personalization
✅ A checklist of the essential documentation to upload to AI tools to train it for better content reuse
✅ Tips for maintaining brand consistency across versions using governance, not micromanagement
✅ Whether you're a solo marketer or leading a team, this session will help you eliminate content chaos and confidently hand off your foundational content building blocks to AI—so you can scale faster and smarter.

👉 https://mprofs.com/mwb2025

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