Why I've Stopped Trying To Make People Like Me
Автор: Jeff Shrimpton: For a Better Business and Life
Загружено: 2020-03-16
Просмотров: 8
If this message resonates and you'd like to jump on a 15 minute call to see how you can apply this in your business or to discuss the challenges that are stepping in your way then book here:
https://bookacall.as.me/signpostcall
Below is a transcription of the video:
Hey, today I want to talk about something that I see a lot happening in sales teams. I know it's definitely something that I have done a lot and probably still do from time to time even my sales conversations and I just want to share with you because it's really powerful. I realized last year that a lot of what I was doing is just trying to make people like me. When I look back in my life, I looked at things that happened to me when I was a kid, at that point I probably made a decision that, right, I need to work really hard to make people like me. And I've continued that, right through, and in a sales situation, that can really not serve you. And for a couple of reasons. Firstly, you know, you try and make them like you, and they might not! And that's pretty hard, when you've tried really hard to get someone to like you, and they don't, and it just, you know, it feels like an unpleasant rejection. Secondly, they might like you but they still might not buy. And that feels weird, and I can think of some very specific examples when I've been in a situation where I know they liked me so why the hell didn't they buy? It's 'cause I was working so hard on getting them to like me that I wasn't showing them the value of the thing that they needed to buy. And that really is the key, and something I'm really working on, and happy to have a conversation with anyone, if they want to work on it too, in that the idea of the sales process is not to make them like you, but it's to show them the value, and help them to understand the value of the thing that you're selling and see if it's a good fit for them. 'Cause what happens then, if you're not trying to make them like you, and you just keep being quite businesslike about it, you're not being unfriendly, you're not being grumpy, but you're just getting to the point, is you'll get respect. And then after respect, maybe later down the line, you might get a friendship, you might get them to like you, whatever, that's not the goal. The goal is to, if you have, like, tonnes of faith in your product, and you wanna get your product out there, and you know that their life is gonna be better with your product in their life, if you're focused on getting them to like you, you're letting the prospect down. 'Cause they're not gonna buy the thing, they're not gonna have the life-enhancing benefit of your product in their hands, so you're letting them down. And I know that I've let some people down in the past by focusing on the wrong thing in sales conversations, and then they've gone on to not have what I was offering, which I genuinely believe they would be better off for. So, hope that's helpful, you know, it's a real journey for myself, and I just wanted to share that with you today. Pop something in the comments if you found it interesting I'd really like to hear what you thought. Cheers, bye!
Доступные форматы для скачивания:
Скачать видео mp4
-
Информация по загрузке:
