Content 201: High-Value B2B Assets & Measurement with Amanda Natividad
Автор: Dreamdata
Загружено: 2025-11-20
Просмотров: 33
Join our upcoming live chat with Amanda Natividad, VP of Marketing at SparkToro, for a deep dive on achieving quality over quantity with your content marketing.
Volume no longer guarantees results. Content 201 will be your guide to creating high-value assets that genuinely move the needle and, critically, how to prove their worth.
We will cover:
Moving past the content treadmill and understanding how asset scarcity drives value in B2B.
Implementing a framework where every asset has a clear client, a defined job, and a measurable metric.
Measuring Success using a balanced set of leading and lagging indicators
Applying the "quality" framework to your channels, from long-form blog posts to strategic social media engagement.
Case Study: We'll use the success of companies like Dreamdata to illustrate how employee-driven content can directly lead to increased demos and revenue.
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