Cold Call Review: He Turned 'Not Interested' into a Booked Meeting

Turn cold calls into booked meetings.
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We’re trying out a brand new format: The Cold Call Review.

To kick it off, sales legends Mark Roberge and Sam Nelson sit down to listen to a real B2B sales call and break it all down. They get into the effectiveness of the classic "Did I catch you at a bad time?" opener, what a good value prop sounds like versus one that just gets you hung up on, and how to handle the inevitable "call me next quarter" brush-off. It’s a direct look at objection handling, the art of booking the meeting, and why every single second of a prospecting call matters.

This is the first of many Cold Call Reviews, so let me know what you think.

Matthew

Chapters:
00:00 Cold Call Review
00:43 Analyzing the "Did I Catch You at a Bad time?" Opener
01:39 Crafting a Powerful Problem Statement
02:06 How NOT to Handle a Timing Objection
04:27 Identifying the "Nice Guy Push-Off"
05:14 The Secret to Increasing Your Show Rate
10:41 The Right Way to Book the Meeting
13:42 Final Scorecard: Cold Call Performance Breakdown

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