Digital Marketing Course | Evalution of Sale and Marketing Digitally | Early models Sale & Marketing

What is Digital Marketing?
Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.
Early models of sales and marketing sales and marketing has evolved significantly over time starting over a thousand years ago with the simple barter system and spanning several centuries adapting to changes consumer behavior modes of communication and advancements in technology.
In order to become the multifaceted multimedia discipline that it is today this image depicts the timeline for the evolution of sales and marketing.
Marketing began several centuries ago with the barter system whereby various goods and services were exchanged for other goods and services.
This concept of exchange is the foundation of sales and marketing and while the barter system is less common today the dawn of the internet in the nineteen nineties made this simple form of transaction even more convenient by offering a means for non-local individuals to match their needs with the offerings of others.
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Early Models of Sales and Marketing
Digital Marketing Models guide provides more details and explains how you can use it, with examples and templates to use in your organization.
1. Forrester’s 5Is
2. Lauterborn’s 4Cs
3. Ten C’s of marketing
4. 6Cs of customer motivation
5. Hofacker’s 5 Stages of information processing
6. RACE Planning
7. Technology Acceptance Model
8. 4Cs for marketing communications
9. McKinsey's consumer decision journey
10. The Honeycomb Model
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Fragmented New Age Marketing
Fragmented new-age marketing generally supports new, small brands with much smaller budgets targeted directly to customers in a global marketplace. This represents a significant distinction from conventional mass media marketing, where achieving a global reach for a small company may have been prohibitively expensive.

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