Demonstrating the Business Impact of Software Quality

This section presents a case study of a fintech company with an online loan product facing a low conversion rate on its web platform. Initially, the fintech suspected technical issues with the loan application form. However, instead of solely focusing on technical errors, a broader investigation involving different stakeholders (users, sales, marketing, design, development) was conducted. The Hotjar tool was used to analyze user behavior. The investigation revealed problems related to usability, confusing information, and missing links, rather than just technical bugs in the form. By adjusting the form (reducing steps, improving clarity), enhancing communication, and applying design best practices based on user insights, the fintech achieved a 20% increase in loan applications. This example highlights the evolution of the quality assurance role from a bug finder to a software quality specialist who understands business impact, diagnoses problems from a business perspective, and connects different teams to enable strategic decisions. 📌 Sigue nuestras redes sociales:
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