Bruizer | Old Spooky Hen

Greene King contacted us for help creating an announcement video for a limited-edition Halloween-themed Old Spooky Hen bottle.

Taking inspiration from classic horror films, The Scare Inn formed the backdrop in the launch video for Old Spooky Hen. The ad tells the story of a couple entering a pub that they should have walked away from. Using characters and props from horror films, a competition was held on social media to find the film references to encourage engagement. In total, The Scare Inn campaign reached a whopping 200,000 people on Facebook and was Old Speckled Hen’s best performing post in 2017.