Adobe Commerce as a Cloud Service: A Deep Dive into the Future of Commerce

Recorded at #adaptTo() 2025
https://adapt.to/2025/schedule/adobe-...

Aslı Merdan, eggs unimedia
Irmi Hobmaier, eggs unimedia

We’ll begin with a few slides to explain the theoretical foundation and ensure a solid understanding of the overall concept.

This includes an overview of the architecture of ACCS, Storefront (with drop-ins & slots), EDS, and App Builder. Also, we…
We’ll also give a comparative view of Traditional CIF vs. Cloud-based Commerce Integration.
We’ll show how GenAI can support content creation and explain how A/B testing is integrated into the process.
We’ll highlight the difference between Product Visuals and Adobe Experience Manager Assets.

In addition, we’ll dive into the following technical topics, our main part, supported by code examples from our project:

How authors can modify storefront content using Document Authoring (da.live).
How developers can work with the AIO CLI and Adobe Developer Console.
How to extend the Storefront using JavaScript, blocks and drop-in slots.
How to connect an external, product-specific data source, including:
Extending GraphQL queries using Mesh Extensibility.
Demonstrating GraphQL calls in Postman.
How to trigger Runtime Actions (App Builder) using events from Commerce.
How to (and why) set up synchronous webhooks.

Finally, we’ll share our lessons learned and best practices from hands-on R&D throughout the project.

00:00 Intro
03:07 Previous Commerce Integration Framework
04:17 New: Adobe Commerce as a Cloud Service
06:25 Frontend
11:36 App Builder
24:24 Conclusion
26:49 Q&A