The Sapeurs of Congo: poor people who dress like aristocrats

La Sape is a fashion movement that transforms the poverty-stricken townships in Kinshasa and Brazzaville into catwalks for the designer-clad sapeurs. With a history that dates back 100 years, la sape's transformational power makes it much more than just a fashion trend.

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Video credits:

Fearless and Far:    • Dressing like Millionaires in Poverty...  
bbdoworldwide:    • Guinness - "Sapeurs" (AMV BBDO)  
Tariq Zaidi:    • Sapeurs: Ladies and Gentlemen of the ...  
BBC News Africa:    • Kinshasa sapeurs    ClubAfricaBBC