Why Did Mercury Once Achieve Great Success Then Disappear in Silence?

Why Did Mercury Once Achieve Great Success Then Disappear in Silence?
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Mercury was once one of America’s most successful car brands, positioned perfectly between Ford and Lincoln. So why did it quietly disappear in 2010? This documentary explores the rise and fall of Mercury, from its golden years to badge engineering, lost identity, and strategic mistakes. A deep, nostalgic look at classic Mercury models like Cougar, Marquis, and Sable—and the hard lessons Detroit learned along the way.

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*Note, we are not historians. If you see an error in our research, please mention it in the comments!
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