Strategic Marketing: Becoming Customer-Centric

A key challenge facing companies today is moving from a product-centric focus to a customer-centric one. Wharton's Strategic Marketing for Competitive Advantage program (http://whr.tn/2bOVKjm) shows participants how to navigate that transition, helping them make what they can sell instead of selling what they can make. It also teaches them how to develop deep customer insights and foresight that can successfully guide product development cycles into the future.