STUDIO CAR PHOTOGRAPHY FOR GM CHINA | Behind The Scenes How I Shot It

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In this video, Michael reflects on a decade since shooting a General Motors ad for the launch of the Chevrolet Cruze, sharing insights into the meticulous process of studio car photography. He discusses the pre-production phase, the technical aspects of lighting and composition, and the importance of retouching in commercial photography. Despite advancements in technology, he emphasizes that the core principles of crafting an image remain unchanged.

00:00 Intro
01:25 Pre Production Meeting
01:55 The Mock Up
02:46 Technical Breakdown
03:42 Shoot Day
04:15 Setting up Camera
05:20 Soft Lighting
07:07 Hard Lighting
08:43 Shooting the Details
09:53 Retouching
10:33 Final Thought




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