Empowering Partners to Navigate the New Security Landscape | PBRK273

Whether you’re a Copilot or Azure partner, or new to security conversations, you’ll learn how to weave Microsoft’s end-to-end security narrative into your AI offerings, helping you close deals and fuel multi-year profitability. Join this dynamic session to unlock the full potential of the Microsoft Security portfolio and discover practical guidance for leveraging go-to-market (GTM) strategies across every stage of your customer engagement journey.

To learn more, please check out these resources:
https://skilling-hub.com/?OCID=GPSS_A...
https://microsoftpartners.microsoft.c...
https://aka.ms/incentivesguide
https://microsoftpartners.microsoft.c...


𝗦𝗽𝗲𝗮𝗸𝗲𝗿𝘀:
Naohiro Fukatani
Heather Gordon
Herain Oberoi


𝗦𝗲𝘀𝘀𝗶𝗼𝗻 𝗜𝗻𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻:
This is one of many sessions from the Microsoft Ignite 2025 event. View even more sessions on-demand and learn about Microsoft Ignite at https://ignite.microsoft.com

PBRK273 | English (US)


Breakout | Foundational (100)


Related Sessions:
PBRK248 -- https://ignite.microsoft.com/sessions...
PBRK271 -- https://ignite.microsoft.com/sessions...
PBRK259 -- https://ignite.microsoft.com/sessions...
PBRK272 -- https://ignite.microsoft.com/sessions...


#MSIgnite, #MicrosoftAICloudPartnerProgram

Chapters:
0:00 - Introduction of co-speaker Harrain O’Broy, VP of Data and AI Security at Microsoft
00:05:18 - Introduction of four key security challenges: agent sprawl, data leaks, shadow AI threats, and regulatory compliance
00:08:00 - Overview of Microsoft’s security product suite: Sentinel, Purview, Entra, Intune, and Defender
00:12:23 - Shared Responsibilities: Collaboration Across IT, Security, and Development Teams
00:19:07 - JBS Security Strategy: Following Microsoft’s Evolution from EMS to E5 and Entra ID
00:33:17 - Next Steps: Skills, Designations, and Co-Selling Opportunities
00:33:53 - Partner trust and recognition through official badges
00:34:29 - Accessing partner tools via Microsoft AI Partner Centre
00:39:11 - Discussion on competition in enterprise security landscape and Microsoft’s threat intelligence strengths