ACCA SBL Course – Strategic Business Leader / Cloub Mobile and Smart Technologies

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In this video extracted from our ACCA SBL course, we explore three key areas: cloud computing, mobile technology, and smart technology. Cloud computing involves sharing resources over the internet instead of using local systems, offering services like cloud hosting, SaaS, IaaS, and PaaS. Mobile technology refers to portable devices with network connectivity, providing benefits like flexibility and app development but also posing risks such as distractions and security vulnerabilities. Smart technology includes remotely controlled devices that improve work processes and efficiency but require careful consideration of security and data protection. These technologies present marketing opportunities for cost leadership or differentiation. Understanding these areas is vital for informed decision-making and gaining a competitive edge.

SUMMARY OF CONTENT
In this video extracted from our ACCA SBL course, we discusses three key areas: cloud computing, mobile technology, and smart technology. Cloud computing involves sharing resources, both physical and virtual, over the internet instead of using locally based systems. It includes cloud hosting services, software as a service (SaaS), infrastructure as a service (IaaS), and platform as a service (PaaS). The decision to use cloud-based services involves considerations such as cost, cash flow, scalability, security, and selecting the right supplier.

Mobile technology refers to portable devices like smartphones and tablets that connect to networks such as Wi-Fi or Bluetooth. Benefits of mobile technology in business include flexibility, portability, 24/7 access, app development, and networking capabilities. However, risks include distraction, security vulnerabilities, and the potential loss of confidential information.

Smart technology encompasses connected devices that can be controlled remotely and react intelligently to real-world situations. Examples include smartphones, home heating systems, and IoT devices. Smart technology improves work processes, enhances efficiency, enables problem monitoring, and opens up new strategic possibilities. However, security risks and data protection concerns are important considerations.

In terms of marketing opportunities, companies can leverage these technologies for cost leadership or differentiation. Cost leadership focuses on being the lowest-cost provider, while differentiation involves offering unique and premium services at a higher price.

Overall, cloud computing, mobile technology, and smart technology offer various benefits and risks for businesses, and understanding these areas is crucial for making informed decisions and gaining a competitive advantage.

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