What is Persuasion?

What is persuasion? Is it the same as forcing, manipulating, or preaching to the choir, or is it something else? We'll define persuasion from a communication perspective, explain its meaning, and show you how you see it in your everyday life.

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References
Cacioppo, J. T., Petty, R. E., & Quintanar, L. R. (1982). Individual Differences in Relative Hemispheric Alpha Abundance and Cognitive Responses to Persuasive Communications. Journal of Personality and Social Psychology, 43(3), pp. 623-636.
Cialdini, R. B. (2001). Harnessing the Science of Persuasion. Harvard Business Review. Retrieved from https://www.webcitation.org/6SGRrDgZC...
O'Keefe, D. J. (2004). Trends and prospects in persuasion theory and research. Readings in persuasion, social influence, and compliance gaining (pp. 31-43). Pearson/Allyn and Bacon.
Persuasion. (n.d.). In Business Dictionary online. Retrieved from http://www.businessdictionary.com/def...
Persuasion. (n.d.). In Encyclopaedia Britannica online. Retrieved from https://www.britannica.com/science/pe...

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Communication Coach, this channel, helps rising leaders like you increase your impact and lead your teams with more excellence. The channel focuses on communication skills for leaders, presentation skills, group and team skills, and conversation skills. If you're looking for self-paced communication skills training, this is the channel for you.