EP 19: Making it as an IG Creator in 🇵🇰 | Mubariz ft. Ansar, Osamah, Naael & Asher

What does it really take to grow as a content creator in Pakistan? In this episode, four of the country’s most thoughtful and dynamic creators—Osamah Nasir, Nael Ebrahim, Asher Kazmi, and Ansar—sit down for a refreshingly candid conversation about navigating social platforms, brand deals, burnout, identity, and impact.

From viral TikToks and fragrance reviews to poignant storytelling and political commentary, this episode dives deep into:
• How each creator got started—accidental virality, community motivation, and pivotal life moments.
• Platform strategies: Instagram, TikTok, Facebook, Snapchat—what works and what doesn’t.
• The economics of influence: monetization, brand relationships, and the risks of content commodification.
• Audience dynamics: growing across borders, dealing with hate, and surviving digital cancel culture.
• Language, identity, and the responsibility of representation as Pakistani creators.
• AI, authenticity, and the future of creativity.
• The emotional toll of content creation and learning how to maintain joy in the process.

Whether you’re a brand manager trying to understand influencer partnerships, an aspiring creator looking for a blueprint, or someone curious about the human side of the algorithm—this episode offers honesty, humor, and real insight.

In this episode:

Mubariz Siddiqui – Founder, Carbon Law
LinkedIn:   / mubarizsiddiqui  
Twitter: https://x.com/mubarizsiddiqui?lang=en
Website: https://linktr.ee/mubarizs

Ansar:
Instagram: https://www.instagram.com/_ansar_a?ig...

Osamah Nasir
Instagram: https://www.instagram.com/osamahnasir...

Nael Ebrahim
Instagram: https://www.instagram.com/reviews_wit...
Youtube: ‪@ReviewsWithNaael‬

Ashar Kazmi
Instagram: https://www.instagram.com/kamikazme?i...

Chapters:

00:00:00 Teaser
00:01:22 Introduction
00:01:51 The Journey: How It All Began
00:21:40 Choosing the Right Platform and Reaching Indian Audiences
00:36:25 Navigating Political Content, Handling Criticism, and Language Choices
00:48:12 Monetization: How Creators Make Money and Work With Brands
00:59:25 Challenges of Working With Agencies
01:03:51 Building Products, Paying the Bills, and Who’s Earning Big in Pakistan
01:19:07 Growth Strategy: Posting Frequency, Tracking Progress, and Scaling
01:31:02 Production Quality, Core Skills, AI’s Impact, and Google's Relevance
01:52:48 Advice for Brands, Life-Changing Reels, and Final Thoughts