CFP Board's 2025 Public Awareness Campaign

Learn how the annual Public Awareness Campaign is driving awareness of CFP® certification. During this webinar, CFP Board's leadership shares the campaign's objectives, its results, the 2025 media plan and the creative for the "It's Gotta Be A CFP®" campaign. The campaign launches on TV, streaming, radio and other channels beginning March 17, 2025. ►► See our latest videos and Subscribe:    / @cfpboardofstandards  

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CFP Board sets the standard for competent and ethical financial planning by upholding rigorous requirements for certification, including education, examination, experience and ethics. CFP Board’s work to administer and strengthen these standards has made CFP® certification the most sought-after designation by consumers seeking a financial advisor. With more than 104,000 CFP® professionals in the U.S. today — representing approximately 1 in 3 retail financial advisors in the country — CFP® certification serves as the standard for financial planning.