How to Market a Blockchain for Banks, Without Boring the Crypto Crowd

In Episode 40 of *Chain Reactions*, we sit down with Tom, CMO of [Rayls](https://rails.xyz/), to unpack the complexities of marketing a Layer 1 blockchain designed for institutions, all while still winning over the onchain crowd.

Rayls is on a mission to bring real-world financial infrastructure onchain by connecting private permissioned chains to public DeFi. But this isn’t another buzzword salad. With actual institutional clients, real token-based revenue pre-TGE, and an IRL presence from Seoul to Singapore, Tom breaks down how the team is executing one of the more sophisticated go-to-market plans in crypto today.

We get into:

The real reason banks want to use blockchains (and why they haven’t yet)
Rayls’ dual strategy to win both institutions and degens
Lessons from Red Bull and how brand consistency still wins
What the Cookie campaign and Republic sale taught them about community capital
Why Tom thinks "mindshare without conversion is just a really expensive airdrop"

If you’re building in crypto infra, navigating the post-TGE marketing phase, or trying to balance multiple audiences without losing the plot, this is one of our sharpest marketing convos yet.

Listen and mint the episode at [pods.media/myosinxyz](https://pods.media/myosinxyz)