How To: Optimize Product Feed for Google Shopping

Are you optimizing your Shopping Feeds correctly?

9 out of 10 accounts we audit have completely neglected their GMC and their feeds.

Product titles are the same ones as on the website, product limitations and errors, rejected shipping policies, and the list goes on and on.

The quality of your feed directly impacts your performance.

Make sure to be on top of this and give yourself an advantage!

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00:00 Introduction
01:20 Improving Shopping Feeds
03:37 Filling Out MPN or GTN
04:06 Optimizing Product Titles
06:25 Researching Competitors and Relevant Keywords
06:46 Optimizing Product Descriptions
08:32 Using High-Quality Images
10:23 Enhancing Product Details
12:47 Choosing the Right Google Product Category and Product Type
17:41 Utilizing Supplemental Feeds
19:49 Using Apps for Bulk Edits
25:33 Importance of Feed Quality
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