Transforming insurance with behavioural economics

Explore the world of Behavioural Economics, where cognitive biases and mental shortcuts shape our decisions. By understanding these biases, behavioural economics helps to design interventions in a predictable way without restricting choices. In insurance, behavioural economics can illuminate consumer decision-making, allowing insurers to develop solutions that mitigate biases and encourage positive behaviour.

Listen to Pia Burghartz, our Head of Behavioural Economics Consulting (EMEA), as she explores the practical applications of behavioural science in the insurance industry to improve risk assessment, enhance customer engagement and drive better business outcomes.

Learn more: https://www.swissre.com/reinsurance/r...

Swiss Re
The Swiss Re Group is one of the world’s leading providers of reinsurance, insurance and other forms of insurance-based risk transfer, working to make the world more resilient. It anticipates and manages risk – from natural catastrophes to climate change, from ageing populations to cyber crime. The aim of the Swiss Re Group is to enable society to thrive and progress, creating new opportunities and solutions for its clients. Headquartered in Zurich, Switzerland, where it was founded in 1863, the Swiss Re Group operates through a network of around 80 offices globally.

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