Lesson #2 | AI for Data Collection: The Data Value Equation

AI is only as effective as the data behind it—yet many organizations struggle with fragmented, unstructured customer data that limits impact. Real value comes from data that is real-time, consented, unified, and governed at the moment of interaction. Building this foundation with first- and zero-party data enables AI to deliver more personalized, relevant, and compliant experiences across every touchpoint.