She Raised $13M to Build the Future of Shopping

Carted founder Holly Cardew is building a shopping super app—and she’s raised Australia’s largest-ever seed round to do it.

Based in San Francisco, Holly launched Carted in 2021 to make online shopping smarter, more intentional, and deeply personalized. In this episode of the Female Founder World podcast, Holly shares what she’s seeing in the tech space, her thoughts on building a lean team, and the story behind automating her other business (yep, she’s running two at once!).

✨ What you’ll learn:
✅ How Carted raised one of Australia’s biggest seed rounds
✅ Building a “shopping assistant of the future”
✅ Automating her first business while scaling a VC-backed tech company
✅ Insights from 5M+ shoppers and how they're shaping product decisions
✅ Tips on team building and leading in early-stage tech

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Chapters:
00:00 Intro
02:44 Holly’s Founder Story
05:22 What Carted Does
08:14 Building the Team
11:31 Standing Out in the Market
15:12 Fundraising Journey
18:22 Carted’s AI Strategy
24:15 Vision for the Future
28:07 Holly’s Go-To Resources

LINKS:
25% OFF VistaPrint with code FFW25: https://www.vistaprint.com
Resource Roundup Newsletter: https://femalefounderworld.beehiiv.com
Become a Business Bestie: https://bestie.femalefounderworld.com
Learn more about Carted: https://www.carted.com
https://opus.ai/

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