How to Design An EFFECTIVE Postcard | With Examples Of Postcards That Get Results

Postcard marketing is easy and effective for most small businesses. How do you design an effective postcard? Should you use one of those postcard templates you found online?

You want to design an effective postcard that is aesthetic and looks good. The problem is that "aesthetic" and "looking good" may not create a response and drive the traffic you want from your postcard mailer.

You are not designing a home decorating project that Joanna Gaines would be proud of. YOU ARE TRYING TO GET THE ATTENTION OF AND DEVELOP INTEREST IN an offer you hope a prospect will respond to.

First Things First, Things To Consider Before You Get Started

Before you begin designing an effective postcard consider the end-user, AKA the recipient of the postcard. What is happening with your average prospect today?

• They are very busy.
• They are very rushed.
• They consume media and advertising very lazily with their attention being sporadic and bouncing from one thing to another.
• Consumers are bombarded with over 1800 advertising messages a day. Some ignore most of what they see and hear.

Learn more about how to design an effective postcard here: https://wilsonprintingusa.com/learn-m...

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TIMESTAMPS
0:00 Intro
0:15 Choosing the right headline for your postcard
0:46 Tie your headline in with a benefit
1:23 Use a "Buy Now"
2:00 Don't clutter your postcard with too much information
3:15 Using the correct imagery on your postcard
4:00 Overview/recap
4:46 Outro


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