EVERY Marketing Channel for Construction Companies
Автор: Construction Marketers
Загружено: 2023-10-23
Просмотров: 73
Are you ready to boost your construction business in the digital age? In today's ever-changing construction landscape, online marketing is a must. We'll explore seven powerful marketing channels to transform how you engage with your audience and elevate your construction business.
1. Social Media Marketing: Building Connections
Social media marketing is a game-changer for construction businesses. It's more than posting pretty pictures; it's a multifaceted powerhouse. It involves:
Social Media Management: Daily tasks like scheduling posts, engaging with your audience, and managing your online reputation.
Content Creation: Crafting compelling content through copywriting and graphics.
Social Media Advertising: Utilizing platforms like Facebook, LinkedIn, and Instagram for targeted ads.
Practical applications include sharing insights about your team, showcasing projects, and using social media ads for talent recruitment. It's about connecting meaningfully with your audience.
2. Content Marketing: Your Secret Weapon
Content marketing is your secret weapon. It involves providing valuable, interesting, or entertaining information through blogs, infographics, videos, photography, and podcasts. Practical applications include sharing insights about technology, creating engaging infographics, crafting culture videos, showcasing project photos, and launching internal podcasts.
3. Paid Advertising: The Turbo Boost
Paid advertising is your turbo boost. It lets you reach a new audience through Google Ads, LinkedIn Ads, and social media ads. Practical applications involve targeting potential customers in your area and attracting talent.
4. Search Engine Marketing (SEM): Guiding Visibility
SEM ensures potential clients find your construction business when searching for services. It includes Google Ads, Bing Ads, and SEO. Practical applications involve guiding customers to your business and optimizing your online presence for better search results.
5. Email Marketing: The Unsung Hero
Email marketing is a potent tool. It keeps clients and your team informed through newsletters, all while remaining cost-effective.
6. Influencer Marketing: Leveraging Trust
Influencer marketing partners with individuals with substantial social media followings. Practical applications include endorsements by sports athletes, comedian cameos, and collaborating with industry-specific content creators.
7. Mobile Marketing: Your Internal Lifeline
Mobile marketing is cutting-edge for internal use. It keeps your team informed and encourages client reviews externally.
To succeed in the digital age, diversify your marketing efforts. Explore these powerful avenues, experiment, and refine your strategies. With the right approach, your construction business can thrive online. Put these strategies into action and watch your construction business reach new heights in online marketing. Your success story is waiting to be written.
Thanks for watching!
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► Want to improve your construction company’s social media marketing? Work with my social media agency, Customer Growth:
https://www.customergrowth.co
► Want more great social media content? Follow me on LinkedIn:
/ jonathan-cor
► Want to improve your construction content on the road? Subscribe to our podcast, Construction Marketers:
https://www.buzzsprout.com/2225832
► Want to improve your construction content on YouTube? Subscribe to our YouTube channel:
https://www.youtube.com/@Construction...
#socialmedia #construction #marketing #content
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