2018 Aston Martin Lagonda Taraf HD 1080p

The auction for this Lagonda Taraf is now live and can be accessed using this link:

https://bringatrailer.com/listing/201...

Lagonda Taraf Background:
The Lagonda Taraf is a four-door full-sized luxury car manufactured by Lagonda, a marque owned by British automobile manufacturer Aston Martin since 1947. The Arabic word "taraf" means ultimate luxury in English.

Initially, Aston Martin announced that 120 units would be built and that Taraf would be sold exclusively in Middle Eastern markets. Aston Martin later revised its decision to increase the production number to 200 and extend the sale to Europe, South Africa, and United Kingdom.

Design:
Initially known as project Comet, the design was undertaken by Aston Martin's Q division which specializes in commissioning bespoke cars and customising existing models to customer specifications. The final full-sized model was completed within 8 months of the first studio sketches in January 2014.

Designer, Marek Reichman is attributed to the swift execution to lessons learnt from the production of the One-77, which took two years to complete from design to conception. The car was intended as a homage to the Lagonda models, produced between 1976 and 1990. A total of 645 of those cars were produced, each of which took 2,200 man-hours to build.

Specifications and performance:
The Taraf is powered by the 5.9-litre AM11 V12 engine, generating a maximum power output of 547bhp at 6,650 rpm 465 lb⋅ft of torque at 5,500 rpm. The engine was assembled at Ford's bespoke Niehl engine facility in Cologne, Germany. Power is transferred to the rear wheels via an 8-speed ZF automatic transmission. The chassis utilises the Aston Martin VH platform (VH410), shared with the Rapide. The body panels are made of carbon fibre-reinforced plastic (CFRP) and receive a seven-layer paint finish prior to final polishing. The goal of using this material was for weight reduction.

The interior included elements borrowed from other Aston Martin models, mainly the Rapide, and features console-mounted push-button transmission controls, an infotainment system, a 1,000-watt Bang & Olufsen BeoSound audio system and premium quality leather upholstery. The interior had various choices of trims, ranging from wood to carbon fibre. A long wheelbase gave increased legroom for rear seat passengers.
The Taraf achieves 0–100 km/h (0–62 mph) acceleration time of 4.4 seconds and a maximum speed of 314 km/h (195 mph)

Production:
Top Gear reported that the Taraf was undergoing hot weather testing in Oman in September 2014. The car was put through 14,000 miles (23,000 km) of testing in four weeks in temperatures ranging between 30 and 50 °C in order to test the air-conditioning system, drivetrain and interior trim. The car was subsequently unveiled at the 2014 Geneva Motor Show.

The car commenced production in 2015 with the company stating that only 120 cars would be built solely for the Middle-East market. The Taraf was manufactured in Aston Martin's plant in Gaydon, Warwickshire. When Andy Palmer took over as the CEO, he had the car's potential markets expanded to include Europe, USA, Singapore and South Africa. He also had the total production goal increased to 200.

As of 2015, only 40 cars were produced. The car was the most expensive four-door saloon in the world as of April 2016 with an average selling price of £700,000 ($975,000)

The Taraf made an appearance at the 2015 Goodwood Festival of Speed. Production ended by December 2017, with only 60 examples being completed. In 2018, several additional orders were submitted for approval but rejected under the speculation that each example actually cost Aston Martin between £800,000 to £950,000 to build. ($1,100,000 to $1,350,000)

Reception:
The car received positive reviews on release, with most reviewers citing the steep price as the biggest downside. Angus MacKenzie, in his review for Motor Trend, wrote the following: "This $1 million saloon, hand-built by Aston Martin, costs more than five times as much as a Mercedes-Maybach S600. Yet it matters little to the people who will buy the Taraf that the Maybach is technically the more accomplished ultra-luxury saloon." Autocar was also critical of the price, saying "Without context that price tag looks ridiculous. For the same money you could buy both a Rolls-Royce Phantom Coupé and a Bentley Mulsanne plus a fully-loaded Range Rover SV Autobiography on the side."

Production totals:
Aston Martin Lagonda Ltd., Gaydon, UK produced 60 Taraf models commencing in 2015 and finishing proaction in 2018.

-2015 26 units
-2015.5 1 unit
-2016 13 units
-2017 13 units
-2018 7 units

Total production 60 units.

Please contact me if I can assist further in anyway.

Kind regards always,

Bill Noon

Symbolic International

Phone 619 840 7811
Email bill@symbolicinternational.com
Website www.symbolicinternational.com