The Rise And Fall Of Globe Shoes Skate & Surf Empire

The TRAGIC Fall of Globe’s Skate & Surf Empire

From skateparks to surf breaks, Globe Shoes once defined action sports style. Born out of Australia’s booming skate scene, Globe built a reputation on durability, attitude, and global reach. Their shoes weren’t just sneakers — they were a symbol of skate and surf culture in the late ’90s and 2000s.

But as the industry shifted, Globe’s empire began to crack. Oversaturation, market competition, and changing trends pushed the brand from the top tier to the sidelines. What started as a core skate company grew into a worldwide phenomenon — only to struggle when authenticity and demand slipped away.

This is the untold story of how Globe rose to rule skateboarding and surfing, then lost it all. From their iconic CT-IV shoe to their global surf and skate videos, and the collapse that followed, we’re breaking down the full ride of one of action sports’ most influential brands.

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