Ep. 13. Mobile Analytics & Product-Led Growth. Adam Greco, Amplitude

Adam Greco is one of the leading voices in the digital analytics industry and Product Evangelist at Amplitude. Over the past 20 years, Adam has advised hundreds of organizations on analytics best practices and has authored over 300 blogs and one book related to analytics.

0:00 - Introduction
02:30 - Amplitude vs. Google Analytics: what's the difference
10:30 - Reverse trial model
12:20 - Product-Led Growth (PLG) and why marketers are shifting to product
15:30 - Slack and Calendly using PLG to power growth
19:41 - Longevity of trial is critical
21:20 - Analytics plus experimentation is a recurring loop to make your product better
25:00 - Removing the gap between marketing data and product data (full-funnel data from user acquisition to product usage and retention)
32:00 - How BeReal uses Amplitude to improve their app

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