Research Insights: Purpose-Led Brands Earn Greater Consumer Trust

Stacey Jayne Saggers, Commercial Growth Director at Kantar, shares insights from the Mzansi Consumer Barometer, recorded at the IMC Conference.


We explore how WhatsApp has become a key driver of e-commerce by enabling real-time, personalised transactions. Stacey also shares how Takealot’s township personal shopper programme has helped to bridge access and trust in online retail.


Look out for:

• Findings from the Kantar Mzansi Consumer Barometer
• WhatsApp as an enabler of e-commerce
• Township innovation in delivery and trust
• What brands can do to remain relevant and human

Thanks to our collaborators Soweto Media (https://sowetomedia.com) for capturing and editing this episode.


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