Когда против бизнеса выступает государство — молчание опасно.

Когда против бизнеса выступает государство — молчание опасно.
Это видео — инструкция для собственников, адвокатов и пиарщиков, как правильно действовать, если давление идёт со стороны госструктур: от проверок до публичных обвинений и медийных атак.

🎯 В этом видео:
• Как понять, кто стоит за атакой
• Что можно и нужно делать как PR-специалист
• Какие инструменты работают — и в США, и в странах постсоветского пространства
• Примеры успешной защиты бизнеса с помощью антикризисного PR и GR
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📧 Контакты:
🌐 SIC Group USA | www.sic-group.us
📩 [email protected]
📞 +1 240-234-5187

Kateryna Odarchenko (00:01.166)
Good afternoon, my is Kateryna Odarchenko and today we will not about classic corporate conflicts, but we will talk about the topic of protecting business when attacked from the We will talk about government relations, PR and I think that many are familiar with situation when not the competitor but the state structure

In this case, you are in a public war. You need very smart and very professionally. Today, build public protection against state bodies in certain states. Today, will talk more about cases of our clients, without mentioning them.

Some examples will be, let's but from experience, because, as you understand, customers in this field love silence. And I say right away that these examples are certainly not examples from our practice of working in United States. These are rather relevant for Eastern Europe, Central Asia, number of African countries. But the are the same

What attacks do from the government? There are checks, arrests, blocking of assets, blackouts through state media, criminal cases, sanctions, reports on orders, and so on. I think you are familiar this. For example, one of our clients, during the change of which he was unfriendly, met with a where checks began.

pressure on partners, accusations through state channels, and so on. this situation, this client or any other client has three models of reaction. Let's figure it inside the company, let's not react it will pass and let's just hire a or our corporate lawyer will work and...

Kateryna Odarchenko (02:18.126)
The reputation is not so important, the lawyers will work in and it's okay. On the one hand, all scenarios are fair, on the hand, if we are about lawyers who go to court, then PR specialists or companies like ours should fight for public trust.

And again, let's be honest that trust in public space is also very important in terms of trust in company. So how it look in general? First, we meet with client and talk about a certain audit situation. That is, understand who is initiator, who is pressuring the business, what the direct leaders of opinion used by state and why this situation in general arose.

If we look at typical cases, the situation is that businessmen A supported political party B, and the political party C came to which is not friendly to this entrepreneur or his ideology. Or the representative of state body often wants to and record on his relatives. Agree, this often happens. You read about them in the mass

and perhaps you faced this situation What tools can we use which universal for most of of First of communication with the international press. When such a situation pressure from state reaches the level of the international press, it's for corrupt state body.

Also, if the pressure is on the shareholder, example, it illegal to in prison. This is the of law-enforcement organizations. From the of determining necessary reforms in industry and some kind of removal of corrupt and corrupt officials, can also pack it all into analysis reports of think tanks.

Kateryna Odarchenko (04:37.486)
There are also experts, lawyers' for the international press and the formation of alternative agenda. If we understand that factory produces example, and prosecutor is and the person is big employer or big transport company,

then the public opinion on the right approach will be the side of this big employer, not on the of body. At the same time, work and communication within the structure For example, if company has many clients, closed briefings and invoices can for partners and clients so that they understand the situation.

And there is also a protocol for minimizing the damage, again, each vector, what to if, for example, we encounter searches, or if we publications from those who have spoken to corrupt government and want to your business. Actually, again, if we talk about our practice, for example, we a client, he had...

He industrial power. He was under the pressure of the corrupt prosecutor. It was in Ukraine. The entrepreneur worked for long time, he was also in the entrepreneurial environment as an initiator of reforms. He very public, but rather active. We helped to bring history to the international press.