Rewriting the Homelessness Playbook

Joseph Grenny, renowned author and behavioral science expert, founded The Other Side Village in Salt Lake City—a pioneering community designed to transform homelessness through accountability, meaningful work, and social connection.

Rather than simply providing housing, Grenny’s model tackles the behavioral and social gaps that keep people trapped on the streets. Residents begin their journey in The Other Side Prep School, a rigorous program where acceptance and progress are determined by peer votes, fostering responsibility and respect. The community enforces sobriety and mutual accountability, boasting a 100% sobriety rate and 79% graduation rate.

Work is central to the Village’s philosophy. Residents operate social enterprises like The Other Side Doughnuts, which won local acclaim for its quality products. These businesses, including a future boutique inn, generate revenue that makes the Village financially self-sustaining, avoiding reliance on government funding.

Community support has been high, with local neighborhoods embracing the Village for its positive impact on crime and property values. Grenny aims to expand the model nationwide, challenging low expectations embedded in traditional homelessness policies and proving that dignity and accountability can transform lives.

Grenny invites support through purchasing Village products or contributing to construction efforts, with more information available at theothersidevillage.com.