Scratch It and Start Over: Whitney Jones on Identity, Injury, and Building Something Extraordinary

In this episode of The Carrie Campbell Show, Carrie sits down with Whitney Jones, three-time Miss Fitness Olympia, first mom to ever win the Olympia title, author of When Broken, and founder of multiple businesses including the soon-to-open Vios Body, a 25,000-square-foot medical optimization facility in Gilbert, Arizona.

Whitney shares her journey from getting into fitness on a dare at 35 with zero gymnastics experience to becoming a champion who defines success by the journey, not the crown. She opens up about the year that changed everything: losing her mom, navigating divorce as a single mom, discovering a business partner was stealing, and the moment she decided to scratch everything and start over.

Together, they dive into identity beyond the title, why stress impacts weight more than donuts, how to be fully present in multiple priorities without losing yourself, and why laughter is Whitney's non-negotiable self-audit. Whitney also shares why she exited four businesses in 2025 to focus on what truly lights her up, and why at 48 she's breaking ground on her biggest project yet.

You'll hear:
• How Whitney learned breakdancing and back flips at 35 with no gymnastics background
• Why detaching from outcomes and focusing on the journey made her a champion
• The power of identity as a role model instead of just an athlete
• Why stressing about your diet makes you gain weight more than eating donuts
• How to be 100% present in one priority at a time instead of trying to balance everything
• Why laughter is Whitney's internal audit for when she's losing herself
• What's next: Genius Youth entrepreneurship program and Vios Body opening in 2026
• Why the Christmas tree stays up year-round and living life on your own terms

Whitney's message to women who think it's too late: "Dare to be different. Age is just a number. Continue learning and thinking as a young, exciting, ambitious person, or if you've never been, start now."

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We go deep in every episode, they’re raw and honest, and might challenge you, but if you stay with us and trust the process, you’ll learn tools to help you through difficult situations.