Skip the Big Pet Trade Shows – Do This Instead!

Are major pet industry trade shows like Global Pet Expo and SuperZoo worth attending as a content creator or small pet business owner? In this episode, I break down the pros and cons of these big events, why I'm skipping them, and what I'm doing instead to grow my business and make meaningful industry connections.

What You'll Learn in This Episode:
✔ Why major trade shows are designed for vendors and retailers—not content creators
✔ The reality of making brand deals at these events
✔ How to assess if attending aligns with your business goals and budget
✔ The networking opportunities beyond just brands
✔ Why I prefer small, niche industry events over massive trade shows
✔ How to decide what's best for YOUR pet business growth

Whether you're feeling FOMO seeing people at Global Pet or considering attending a future event, this episode will help you make an informed decision that aligns with your unique business goals.

Chapters:
00:00 - Welcome to the Wear Wag Repeat Podcast!
01:00 - Global Pet Expo & SuperZoo: What They Are & Who They're For
02:45 - The Purpose of These Trade Shows (It's Not Influencers!)
05:00 - The Cost of Attending: Is It Worth It?
07:40 - What You CAN Gain from These Events (Networking & Insights)
11:00 - Does This Align With Your Business Goals?
13:30 - What I'm Doing Instead: Small Niche Pet Industry Events
16:00 - How to Find Events That Fit YOUR Business Goals
18:15 - Final Thoughts: What's Best for You?

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💬 Have you attended a big pet trade show before? Was it worth it? Let me know in the comments or DM me on Instagram @wearwagrepeat!