How This Marketing Rebel Turned One Book Into a Multi-Million Coaching Biz

What happens when you lock three struggling freelancers in a 17th-century Irish cottage and don’t let them leave until their marketing is fixed? Check out my new mini-series here on YouTube:    / @louis_grenier_stfo   Pragmatic. Experienced. And Bestselling Author or The 1-Page Marketing Plan. Allan Dib is my latest guest on Everyone Hates Marketers, and, as an entrepreneur who built a multi-million dollar coaching business on the back of a book, there’s no one better for me to talk to this week.

So sit back, crack open a cold one, and discover:
→ Why marketers should do less, not more!
→ The simple email strategy that made Allan successful
→ Why marketing is part of your product
→ What do we mean by niching down and providing value?

Episode page: https://podcast.everyonehatesmarketer...
Daily emails: https://www.everyonehatesmarketers.com

🤘 CHAPTERS

00:00 – Intro
02:55 – The story of the 1-Page Marketing Plan
06:05 – Business people and marketers should do… less marketing?
10:07 – The process of writing a book
14:37 – Allan’s simple email marketing strategy
19:13 – Your marketing is part of your product
21:35 – What do we mean providing value?
26:26 – Niching down
29:18 – The difference in caliber between clients
33:25 – How do you buy back your time?
43:45 – Getting yourself out of the delivery
52:06 – End

🤘 CONNECT WITH ALLAN DIB
LinkedIn:   / allandib  
Successwise:   / successwise  

🤘 CONNECT WITH LOUIS

Web: https://www.everyonehatesmarketers.com
LinkedIn:   / louisgrenier  

🤘 IT'S NICE TO BE NICE

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🤘 THINGS I SELL THAT I'D LIKE YOU TO BUY

The F*cking Fast Buyer Insights [F²BI] System: https://www.stfo.io/ffbi