Juan Mendoza: Volitional Personalization Is Here | 10 Minute Martech Ep. 9
Автор: Progress Sitefinity
Загружено: 2025-06-04
Просмотров: 10792
Juan Mendoza, CEO of The Martech Weekly, explores how AI agents are driving a new era of volitional personalization - where consumers use tools like ChatGPT to shape their own buying experiences.
As consumers increasingly rely on AI agents like ChatGPT to guide purchase decisions, marketers are losing control over the touchpoints that once defined the buyer journey. Juan and Sara dive into how this pull-based model flips the script on traditional campaign strategies and forces brands to rethink their approach to data, content, and visibility.
Links & Resources:
🔗 Connect with Sara: / sara-faatz-b67213
🔗 Connect with Juan: / juan-mendoza-2b3a63a4
🔗 Read The Martech Weekly: https://themartechweekly.com
🔗 Learn more about Progress: https://www.progress.com
Timestamps:
00:00 - Intro
00:25 – The rise of agentic AI in marketing
01:15 – Navigating the hype vs. harm of AI agents
02:45 – Real-world example: AI-driven real estate personalization
03:50 – Volitional personalization vs. speculative personalization
05:30 – Why combining push and pull strategies matters
07:00 – Alarm clocks, AI, and the new search experience
08:10 – Juan’s hot take: The death of marketing visibility
10:20 – Where Juan goes to learn: Hacker News & hands-on experimentation
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