Loudness is not in Mastering: Is all about the MIX! The Secret to Louder Mixes Crest Factor

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In this video David talks about why the secret of achieving a loud master is all about the MIX! Using different techniques involving saturation, compression, eq, limiting, parallel channels etc..
He shows us one of his mixes as an example of a great mix with a great crest factor, and shows us how to end up with a mix that has the potential to get pushed to high RMS levels at the mastering stage and reach commercial levels without sounding squashed, overcompressed and distorted.
But loudness shouldn't be left to the mastering engineer, shouldn't be left to mastering in general, a good, loud master comes from a good mix, with a good crest factor.
While the loudness war is not as bad as it was before, we still need our mixes and masters to be loud enough to compete with the rest,
using saturation and compression, limiting and gain staging here's a comprehensive overview on how to achieve a potentially loud mix, a dense mix which will be easy to bring up to commercial level at the mastering stage.
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