Magnetic Field (KALU2), Tehran, Iran by Hasht Architects

Read more: https://amazingarchitecture.com/store...

Hasht Architects: KALU 2 is an imaginative and abstract experiment, narrating the aspirations of a brand through the marvelous and the creation of novel and unprecedented experiences for its audience. A newborn presence, cocooned like a chrysalis, it draws visitors into its orbit like a Magnetic field—an endless, pavilion-like continuum without definite boundaries.

Located in Atlas Mall, Niavaran, the project began when the client purchased two adjacent commercial units, each with separate entrances to the mall’s corridors. The design process started by removing the dividing wall and merging the two units into a larger, unified space. Drawing inspiration from the fluid structures of traditional bazaars, the project introduces a new passage between the two main corridors, creating a dialogue with its urban-commercial context while adding mutual value. The strategy was for the project to transcend the conventional idea of a store, instead becoming a connective, pavilion-like joint in the flow of the mall—avoiding rigid boundaries and merging seamlessly with its surroundings.

Rather than maintaining a neutral relationship with circulation, the project engages with the flow of visitors. Through simultaneous shifts in spatial qualities—openness, scale, light, and section—the design generates spatial polarity and a magnetic visual field. This activated current transforms the new artery into a dynamic experience of movement and pause, discovery and attraction.

Video : Mojtaba Yazdizadeh (Dayereh Studio)

#architecture
#amazingarchitecture