ዝከነ ሰብ እወ ንምባል ዝሕግዙኳ 6 ኣእምራዊ ጥበባት /Book Review The Influence ብትግርኛ

description :
This highly acclaimed bestseller, "Influence: The Psychology of Persuasion" by Robert B. Cialdini, Ph.D., delves deeply into why people say "yes" and how to apply these understandings. Dr. Cialdini identifies and explains the six universal principles of persuasion—Reciprocity, Commitment and Consistency, Social Proof, Liking, Authority, and Scarcity—that underpin human decision-making. Through extensive research, evidence, and practical examples, the author demonstrates how these principles influence people and how individuals can defend themselves against unwanted manipulation. This book is essential reading for business professionals, marketers, politicians, and anyone interested in understanding the art and science of persuasion in their daily lives.

እዚ ብሮበርት ቢ. ሲያልዲኒ, ፒኤች.ዲ. ዝተጻሕፈ፣ ብዙሕ ዝተሸጠ መጽሓፍ፣ ሰባት ስለምንታይ "እወ" ከምዝብሉን ንኽትዕዘም ከመይ ከምዝኾኑን ብዕምቀት ዝፍትሽ እዩ። ዶ/ር ሲያልዲኒ ነቶም ንውሳነ ሰባት መሰረት ዝኾኑ ሽዱሽተ ዓለማዊ መርገጺታት ምትዕዛም—ምትሕልላይ (Reciprocity)፣ ምትሕላፍን ምትእምማንን (Commitment and Consistency)፣ ማሕበራዊ ምስክርነት (Social Proof)፣ ተፈታውነት (Liking)፣ ስልጣን (Authority) ከምኡ'ውን ዕግመት (Scarcity) —የብርህ። ደራሲ ነፍስወከፍ መርገጺ ብምርምር፣ ብሓበሬታን ብተግባራዊ ኣብነታትን ብምድጋፍ፣ ሰባት ከመይ ከምዝቕልጥፉን ንርእሶም ካብ ዘይተደለየ ምትዕዝዛብ ከመይ ከምዝከላኸሉን የርኢ። እዚ መጽሓፍ ንቢዝነስ ሰባት፣ ንገበየኛታት፣ ንፖለቲከኛታትን ኣብ መዓልታዊ ህይወቶም ንምትዕዛዝ ክእለት ንምርድአ ዝደሊ ዝኾነ ይኹን ሰብ ከተንብቦ ዝግባእ እዩ።
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