Capturing a jury's attention | Science-based strategy!

Learn the science-based strategy for capturing and maintaining a jury's attention.

Magic Words by Jonah Berger: https://amzn.to/3uFPpTa

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CHAPTERS

0:00 Jarrett being petty
1:41 Confirmation Bias
2:28 Real Example
6:23 I'm cheap
6:34 Magic Words
7:58 Capturing Attention
9:45 Most Important Part

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Now the boring stuff:

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