Introducing Coffee Coach Darrin to our ROCC Coffee Community

🎉🎉 We are excited to welcome Darrin Daniel to the ROCC and HowToCoffeePro community! 🎉🎉
Darrin brings in a great wealth of knowledge, experience and skill in coffee sourcing, trade and sustainability. Accomplishments and areas of service he plans to leverage to our community include:

As a Coffee Coach in our Community, Darrin plans to help expand Green Coffee and Trade Offerings for YOU! With Advisory Services for entrepreneur group-cohorts and private coaching for companies that look to scale with bespoke custom support.

If you'd like to take the next step, learn more about our Advisory Services & Coffee Coaching here: https://sca.training/advisory

Coach Darrin is a well-respected figure in the coffee industry, especially known for his work with Cup of Excellence (COE), where he served as the Executive Director. The COE is an important program in the specialty coffee sector that aims to identify the best coffees from around the world through a rigorous selection process, culminating in a global auction.

Under his leadership, the Cup of Excellence program continued to grow, helping many coffee farmers gain recognition and access to high-end markets. He has also been involved in various aspects of coffee quality, from sourcing and education to fostering sustainability in coffee production, working with companies such Allegro Coffee Company/Whole Foods Market, illycaffè USA, Stumptown Coffee Roasters and Enveritas, a non-profit organization committed to ending poverty in the coffee supply chain. He also served on the SCA Sustainability Council and Roasters Guild EC and is a certified Q-Arabica Grader with CQI, having cupped thousands of coffees for quality control.

Coach Darrin was even featured in "A Film About Coffee (2014)...
https://vimeo.com/ondemand/afilmabout...

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