Mango AI Campaign: Why should you care?

I wanted to discuss with you all the new campaign by Mango that, according to the brand, has been entirely generated by AI. I review Mango’s press release and go through the implications of generative AI in the fashion industry, both for industry professionals and for consumers. Let me know your thoughts in the comments! I’d love to open a conversation about this topic and read your ideas!

Resources & links mentioned in the video:
Mango’s Press Release: https://www.mangofashiongroup.com/en/...

Mango AI generated campaign in their online shop: https://shop.mango.com/us/en/c/teen/t...

AI’s energy and water consumption: https://www.levernews.com/the-unknown...

Copyright issues in generative AI: https://theconversation.com/generativ...

About Levi’s “diverse” AI models: https://mashable.com/article/levi-str...

Levi’s response: https://www.levistrauss.com/2023/03/2...

Timestamps:
00:00 - Intro
00:53 - Mango's Press Release
06:55 - How this affects industry professionals
09:45 - Copyright issues
11:10 - Sustainability
12:44 - What to do as professionals
13:19 - How it affects consumers
15:42 - Beauty Ideals, Body Image & Diversity
18:06 - What to do as consumers
18:31 - Conclusion

#fashiondesign #ai #sustainability #fashionindustry

✨ ABOUT ME:

Hi there! I’m Sofía, a fashion designer and patternmaker currently based in Sweden. I help people passionate about fashion create their own 3D designs and improve their pattern-drafting skills.

I love sharing my expertise here in YouTube but also via online courses and 1:1 lessons. Take a look around and don't hesitate to get in touch!

✨ WHERE TO FIND ME:

↳ ✏️ My Courses - https://atelier.sofia-luzon.com/onlin...
↳ 🌐 Website - https://atelier.sofia-luzon.com/
↳ 📸 Instagram - @sofialuzon_atelier