Inside the Secret World of Zara

Zara is one of the world’s most successful retailers and the biggest company in Spain. It was created by Inditex, which also owns Massimo Dutti and Pull&Bear. But Zara is without question its most valuable brand. Part of why the retailer keeps growing is its distribution and logistics strategy, as well as a quick ability to adapt to trends. But can Zara keep up its momentum, with new competition from Chinese retailers like Shein and Temu and increasing scrutiny over the industry’s massive environmental impact?

Sign up here to receive the Bloomberg Evening Briefing, our flagship newsletter delivered to your inbox daily 👇
https://www.bloomberg.com/account/new...

00:00 Introduction
00:48 Zara and fast fashion
01:44 Inditex and the retail landscape
03:04 Unconventional marketing
04:10 Logistics and distribution
05:30 Physical stores
07:25 Competition and the environment

--------
Like this video? Subscribe: http://www.youtube.com/Bloomberg?sub_...

Get unlimited access to Bloomberg.com for $1.99/month for the first 3 months: https://www.bloomberg.com/subscriptio...

Bloomberg Originals offers bold takes for curious minds on today’s biggest topics. Hosted by experts covering stories you haven’t seen and viewpoints you haven’t heard, you’ll discover cinematic, data-led shows that investigate the intersection of business and culture. Exploring every angle of climate change, technology, finance, sports and beyond, Bloomberg Originals is business as you’ve never seen it.

Subscribe for business news, but not as you've known it: exclusive interviews, fascinating profiles, data-driven analysis, and the latest in tech innovation from around the world.

Visit our partner channel Bloomberg Quicktake for global news and insight in an instant.