Stickybear, Apple, and the Art of Creating "Gravity"
Автор: John Duhring
Загружено: 2026-01-15
Просмотров: 4
The technology has changed, but human psychology hasn't. In this video, I take a nostalgic look back at the "dated" world of 1980s computer labs and the Apple trade show booth to reveal a marketing methodology that still works today.
We explore how we used educational games like Stickybear ABC not just to entertain children, but to engage adults and solve business problems. We can call this the "Rabbit Hole" strategy—creating gravity that pulls a potential customer into a conversation, regardless of whether you are selling vintage educational software or modern broadcasting tools like CueCam.
Learn how to empower your booth visitors to tell your story when they get back home, and why listening to a customer often reveals exactly what you needed to say.
0:00 – Dated information, timeless methodology
0:35 – The "Kid Factor": How children influenced the buyers
1:05 – The Goal: Giving them a story to tell back home
1:23 – Creating "Gravity" and the Rabbit Hole
1:48 – The Apple Booth Tactic: Unleashing Stickybear ABC
2:56 – The "Listening" Secret: Letting the customer write your pitch
3:24 – Applying the strategy today: The CueCam Ecosystem
#MarketingStrategy #TradeShows #AppleII #SalesTips #BusinessHistory #QCCam #TechMarketing
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