Segmentation
Автор: flixabout.com
Загружено: 2025-09-23
Просмотров: 22
Companies go through the process of segmentation to find the target group. Here, we look at methods for segmenting consumer markets.
0:00 Introduction of the model's purpose
0:31 The segmentation process consists of the following steps
1:42 There are three main categories of segmentation variables
2:15 Category - Sociodemographic variables
4:10 Category - Behavouristic variables
5:30 Category - Psychographic variables
6:17 Divide people into segments with similar requirements
6:48 Evaluation of segments
8:04 Size of sales in the segment and growth rate of the segment
8:37 Accessibility of communication to the customers in the segment
9:14 Size of the segment
10:25 Suitability of the segment
11:08 An example is the Danish company Carlsberg
14:55 Criticism of the model
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