17. Cars, Cameras, and the Art of Storytelling with Filmmaker Aaron McKenzie

Get to know the hands, head, and heart behind filmmaker and photographer Aaron McKenzie‪@awmckenzie‬. From his unexpected journey of studying economics to directing cinematic, story-rich content for brands like Porsche, Ferrari, Acura, and Nitto Tire, Aaron's work doesn’t just showcase cars—it explores the people behind them, uncovering stories of passion, family, and identity.

Aaron opens up about the decade he spent in South Korea, how a serendipitous opportunity with ‪@Petrolicious‬ launched his creative career, and why he believes that inspiration is something you chase—not wait for. His editorial and commercial projects have taken him all over the world and reflect a deep curiosity and a drive to honor the lives and stories that often go untold.

In this Curated Craftsman™ conversation we talk about: 

✘00:00:12 - Exploring Storytelling in Visual Media
✘00:05:50 - Journey into Creative Photography
✘00:13:31 - Living in South Korea
✘00:25:39 - Transitioning to Freelance Production
✘00:28:40 - The Importance of Collaboration in Creativity
✘00:36:45 - Defining Craftsmanship in Creativity
✘00:38:24 - Embracing Everyday Creativity
✘00:42:50 - The Role of Curiosity in Creativity
✘00:52:20 - Science vs. Religion Debate
✘00:58:20 - Lessons Learned from Client Challenges + Grace
✘01:03:32 - Filming in Remote Locations
✘01:13:42 - Balancing Creativity and Financial Stability
✘01:16:07 - Inspiration Through Consistent Action

Listen in for an inspiring look at how detours, discipline, and storytelling can lead to a fulfilling creative life.

Aaron's Links:

Website:https://www.aaronmckenzie.net/about

Instagram:   / aaronwmckenzie  

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