SEO Tactics and AI Tools for Humanising Your Content - Crystal Carter at SearchNorwich 18

In this presentation from SearchNorwich 18 in October 2024, Crystal Carter, Head of SEO Comms at ‪@Wix‬ & ‪@WixStudio‬ explores the importance of integrating human expertise into AI-driven content creation.

#seo #google #wix

Crystal discuss the evolution of AI in SEO, the significance of user-generated content, and how AI tools can support the content creation process.

For Crystal, AI also stands for 'actual intelligence'. This means we need to emphasise real human opinions to differentiate our content from our competitors and drive engagement.

00:00 Introduction and Overview
00:46 The Evolution of AI in SEO
01:54 Google's AI Integration
03:47 Current Use of AI in Marketing
04:55 Challenges and Solutions in AI Content Creation
05:22 Emphasizing Human Expertise in AI Content
06:41 The Role of Forums and User Experience
08:40 Practical Applications and Examples
16:19 Leveraging AI Tools for Better Content
22:42 Conclusion and Final Thoughts

Follow Crystal
LinkedIn:   / crystalontheweb  
Website: https://www.crystalcarterseo.com/
Twitter/X: https://x.com/CrystalontheWeb
SERP's Up Podcast: https://www.wix.com/seo/learn/podcast

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